By Rahul Banerji
Premium Japanese golf club and lifestyle brand Honma have recently launched their next generation Beres line of golf clubs looking to make a mark in India’s mid-range market.
Beres NX clubs bring with them the cutting-edge technology, design and finish the brand is known the world over for, most famously for its five star gold clubs.
In India, the upper end of Honma equipment can retail for as much as Rs 75 lakh, and even more depending on the degree of personalisation.
“To also attract intending buyers who are looking to marry performance, exclusivity with a degree of economy, the Beres NX set will retail at the Rs 4.45 lakh price point,” Honma Golf India’s country head Radhika Mehta said.
The Sakata-based company that started life in a Yokohama shed in the late Fifties is today reckoned to be the most exclusive brand in the game. Yet that cachet alone is something of a limiting factor for golfers interested in the brand but at more appealing prices.
The Beres NX brand promises high technology and high performance translating to better distance and control at a price designed to appeal to the Indian market.
As per the catalogue, the Beres NX Vizard driver, the three- and five-woods, a 19° hybrid and the irons (5 to the wedges) minus putter together retail at Rs 4.45 lakh (approx) for 13 clubs in the bag.
Some features
On the product itself, the catalogue adds, “Despite the Beres brand, it has a tour design taste and is a novel model.
“High initial ball speed performance through new face and crown structure.
“High straight stability through high MOI design.
“Stable distance with high trajectory and low spin ball by low and deep centre of gravity.
“Maximum performance by integrated design of shaft with head by master craftsman in Sakata”, and;
“(It is) …The first driver with an angle adjustment function in the Beres series,” it adds.
Also read: Indian golfers offered competitive edge at East Asian destinations
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