PGA Tour Enterprises, co-owned by the tour and the Strategic Sports Group will have $3 billion in funding to maximise revenue opportunities and outreach besides giving golfers a stake.
Further details here: https://www.businesstoday.in/bt-golf/story/new-pga-tour-commercial-entity-turns-its-players-into-equity-holders-with-14-bn-initial-capital-415696-2024-02-01
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