Nike enters LIV Golf League landscape with Smash GC deal

Brooks Koepka-led LIV Golf team Smash GC have announced a tie-up with Nike just days after the sports goods giant ended its 27-year association with Tiger Woods.

Further details here: https://www.businesstoday.in/bt-golf-/news/story/sports-goods-giant-nike-enters-liv-golf-league-landscape-with-smash-gc-deal-413172-2024-01-14

Also read: PGA Tour updated on delay in talks with PIF, investor group


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